What do you do if you're attacked in public by someone who calls you names? Do you hit back with a few nasty remarks of your own or do you take the high road? New England Patriots quarterback Tom Brady provides a textbook example of our earlier media relations and crisis communications recommendation that you treat all media interviews as an opportunity to talk directly with the public - your customers or, in Brady's case, your fans. Take a look at this video clip and you'll see how Brady responds to questions about the sharp attack he took from New York Jets cornerback Antonio Cromartie. As you can see, Brady avoids slinging mud, elevating his game, while making Cromartie look all the more foolish. Sure, it's sports, but the same lessons can apply to politics or business. If reporters try to nudge you into a fight with an opponent, borrow a page from Brady's playbook.
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Source: Freefoto.com Few things can seem as intimidating as learning that a reporter wants to interview you. With a little preparation, however, you can lower your blood pressure and improve your odds of making the interview a success. First, find out what the reporter wants to talk about and then suggest a later time for the interview. This will give you time to prepare some notes or an outline to help guide your remarks. You'll also want to develop some key message points that you can emphasize again and again during the interview. When you speak to a reporter, you are not actually addressing him. If that sounds strange, consider what happens when you have an exchange with the media:
Lesson: stay composed when facing the media. Effective Media relations or crisis communication is not a one-on-one conversation. You're speaking to the public - many of whom are your fans, clients or customers. |
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