The start of a new month is always a good time to take stock and determine what are the events or areas of interest that could generate some media coverage for you during the next 31 days.
If you already have an annual calendar of events, you may have already been working ahead to prepare for the new month. If not, begin to think not only about your own schedule of events but the kinds of things the media may be set to follow this month that you can plan for now.
Examples include the release of a new report, a conference one of your staff members may attend, a speaking engagement by your CEO or a possible tie-in to something happening in your local community. A little pre-planning can help put you in a good position to engage in the conversation or to be ready should a reporter call.
Successful public relations and media relations often flows from one's imagination. If you can imagine a possible news story, chances are it just might get covered.