Mack Communications
  • Home
  • TEAM
  • Clients
  • Mack Report
  • Contact Us

Are you Getting Incidental Exposure?

2/7/2012

0 Comments

 
Picture
More and more of us are getting our news through so-called "incidental exposure." That's the term E-contentmag.com uses to describe how people come across news serendipitously, while they are surfing the web or clicking on links suggested by someone they know.

Consider your own experience when you see a link to a story from a friend or in a Tweet from someone you follow. You weren’t looking for it. You weren’t even on a news site, but you click on the link and, presto, you're now reading or watching the story.

The impact from a media relations and public relations perspective is to understand that it's not enough simply to get a story placed with a newspaper or broadcast outlet. That story then needs to be shared with friends and followers who would otherwise never see it. The process might go something like this:  

Your local newspaper publishes your story.

First, you Tweet about it and include a link to the story.

Next,  you post Facebook and LinkedIn updates and include a link to the story.


It all starts with a news story, but the process of link sharing never really ends. 
Third, you write a blog post about the story along with some commentary and include a link. 

Fourth, you Tweet about your blog post. 

Fifth, you post new Facebook and LinkedIn updates with a link to your blog post. 

Sixth, you send out an email blast containing a link to the story or a link to your blog post (or both) and encourage your list recipients to send it to the people on their lists. 

Seventh, you include a mention in your newsletter along with a link to the story as well as your blog post and ask that recipients of the newsletter forward a copy to their friends. 

There are other steps you could take, but that's a good start. The goal is to get the link in front of as many people as possible. 

It all starts with a news story, but the process of link sharing never really ends. Bottom line, we need to reach people where they are and however they get their news. 
0 Comments



Leave a Reply.

    tags

    All
    Audience
    Clients
    Communications
    Content
    Crisis Communications
    Facebook
    Government
    Holidays
    Instagram
    Interview
    Interviews
    LinkedIn
    Media
    Media Relations
    Media Training
    News Conferences
    Newspapers
    Op-Ed
    Pinterest
    Pr
    Press Conference
    Press Release
    Press Releases
    Public Affairs
    Public Relations
    Reporter
    Reporters
    Social Media
    Spin
    Technology
    Timeliness
    Twitter
    Video
    You Tube

    Archives

    March 2019
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    December 2017
    August 2017
    July 2017
    June 2017
    May 2017
    March 2017
    January 2017
    December 2016
    November 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    October 2013
    September 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010

Powered by Create your own unique website with customizable templates.
Photos from Meet the Media Guru, Joseph.Morris, BoldContent, MDGovpics, Grzegorz Łobiński, Mr Moss, North Charleston, ITU Pictures, wistechcolleges, .v1ctor Casale., www.audio-luci-store.it, katielips, editor64, NeighborLink Fort Wayne, AMagill, timsackton, MyFWCmedia, Matt J Newman, Mr.TinDC, Skley, mikecogh, othompsonski, wayne's eye view, Elvert Barnes, woodleywonderworks, North Charleston, MoBikeFed, flossyflotsam, North Charleston, NYCDOT, US Mission Geneva, jjandames, aalborgstift, BurnAway, A. Germain, North Charleston, NCDOTcommunications, IAEA Imagebank, The Chapman Cultural Center, hitsnooze, Wiertz Sébastien, charliekwalker, cliff1066™, TheeErin, woodleywonderworks, dane brian, Aramil Liadon, 2010 World Wheelchair Basketball Championships, Ty Nigh, freddthompson, Nadia Szopinska, west.m, stormwarning., Bright Meadow, Giorgio Montersino, Chris Erwin, Aplomb, jfingas, joce01_y, Massachusetts Dept. of Environmental Protection, Kevin Walter, Andrew Feinberg, Yan Arief, kellypretzer, Korean Resource Center 민족학교, veDro - l'Italia al futuro, crdotx, US Mission Geneva, Joe Shlabotnik, esocialmediashop, Stephen Cummings, CarbonNYC, sidewalk flying, MoBikeFed, marksdk, Marco Raaphorst, Saleel Velankar, adactio, edkohler, World Economic Forum, USACE Europe District, stereogab, Florin Rosoga, MikeSchinkel
  • Home
  • TEAM
  • Clients
  • Mack Report
  • Contact Us