The internet has the tendency to bring out an ugly side of people. You don't need to scroll too far through the comments section of any article to find poorly punctuated, nasty comments. Although the Constitution guarantees our right to free speech, you have the right to control what is posted on your company's social media pages. Irrelevant and nasty comments could cast your business in a bad light or distract from content you've put online.
While it can be tempting to delete any less-than-glowing comment, we suggest putting a comment policy statement in place on social media platforms. This way you can explain why certain comments have been deleted without the risk of being called discriminatory.
One of the traditional ways of getting media coverage is to distribute a press release and hope for the best. This can work, though it's generally more effective if a skilled media relations firm is involved.
Nowadays it's easy to build awareness for your message through social marketing. And yet, many people may assume this simply means posting their press release on Facebook. Consider one extra step.