One of the traditional ways of getting media coverage is to distribute a press release and hope for the best. This can work, though it's generally more effective if a skilled media relations firm is involved.
Nowadays it's easy to build awareness for your message through social marketing. And yet, many people may assume this simply means posting their press release on Facebook. Consider one extra step.
Record a short video of your company spokesperson reading or explaining the release. Post the video on YouTube and your own website and you've just expanded your potential audience many times over.
Other variations of this theme include a short video from a press conference, a short video of an interview with your CEO or a short slide show of FAQs associated with the release. There are many possibilities for generating video or multimedia content.
People really seem to like online video, so this is a way to enage your audience and get your message heard. If you need help with any of these ideas, give us a call at 630-357-7552 or contact us at firstname.lastname@example.org.