Did you know that your response to a crisis really should begin before the crisis occurs? In this article, author John Hall argues that companies and organizations can help themselves tremendously by the content they produce.
"To go into a shell and stop communication during hard times. . .just creates a void for someone else to fill with his or her own ideas and information," Hall writes.
He offers three ways to use content to control your messaging and conversation during hard times:
1. Be proactive about your reputation.
2. Don't be scared to be authentic and have a voice.
3. Create brand advocates and amplifiers through consistency.
"Fortunately," he writes, "we live in a world where we have access to countless outlets and platforms to communicate — but it’s up to us to take advantage of them."
Read the full acticle.
Mack Communications | Twitter: @mack_comm