A new survey of how journalists use social media and other new media provides a wealth of information for anyone involved in media relations and public relations.
Among the highlights of the suvey by Middleberg Communications: 69% of the 200 journalists questioned use Twitter, 75% are on Facebook, 78% say they make use of company websites and 54% say they use online video.
This is extremely important for anyone trying to persuade the media to cover their story. Why?
Knowing that a large majority of reporters are active in social media means that you need to establish a social media presence if you haven't already.
It's also good to know that so many reporters go to company websites for background and information they need to tell their stories. Are you posting releases, photos and videos on your website? Do you have up to date bios for your leadership team? Can reporters find the email addresses and phone numbers they need?
The easier you make it for reporters, the easier it is for them to cover your story.