Facebook Strategy has Vast Potential

Facebook may be onto something. Who hasn't been bothered by having to keep up with all of the email, text messaging and instant messages we receive? It's tough to keep it all straight, let alone know whether the message you're trying to send should be a text message or an email?

That's why it's intriguing to read the initial coverage of Facebook's news strategy, as reported in the Mercury News: "While each of the social network's more than 500 million users will have the chance to get an @facebook.com e-mail address as the new service gradually rolls out to members in coming months, CEO Mark Zuckerberg said the goal was not to create the world's largest e-mail network, but to merge external e-mail, text messaging, instant messages and Facebook's existing internal messaging service into a new kind of seamless communiciation system."

We'll have to see how it plays out, but this appears to be one more element in how we'll communicate through social media. If you don't have a social media strategy, you're falling farther and farther behind.

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