Handling Big Announcements

The internet and social media make it easier than ever to spread information (factual or not) like wildfire. If your company or organization has big news to share, choosing to make a big announcement gives you more control over the message and tone of your news (rather than waiting for the media to find out on its own).
Here are three things to consider before making big announcements:

• Timing: would you deem your announcement good news or bad news? If the latter, consider making your announcement Friday afternoon, when people are starting to check out from work and into the weekend. Conversely, if you’re looking to make a big splash, aim for earlier in the week.
  
• Platform: certain politicians lately have a tendency to make big announcements on Twitter. While Twitter certainly allows for a certain amount of control, consider whether 140 characters can convey enough context and detail for your situation. Other platforms have their advantages as well: A TV interview puts a human face on an issue, while a press conference or press release allows reporters time to analyze quotes and information to produce perhaps more thoughtful articles.
  
• Prepare! By making an announcement, you are taking control-- don’t forget it! Write down your talking points, rehearse, and stick to them.