When many of us were growing up, we had three network TV channels to choose from and an occasional independent station or two. It didn't take long to figure out what few programming options you could watch on any given evening.
What a difference from today, when countless channels are offered on cable or by satellite. The all news channels, such as CNN or Fox News, fill much of their programming with interview segments involving public officials, experts or hired analysts. Even local TV stations are expanding their news shows, often with interview segments using local experts.
The good news for anyone hoping to gain media attention is that there are more potential outlets today than ever before. Producers at these channels or stations are busy each day trying to book interview segments. They are open to new ideas and suggestions for possible guests.
That spells opportunity. If you have expertise to offer the public about politics, the stock market, the economy or health and fitness, you could be the perfect guest for radio or TV.
Consider calling your local TV or radio stations to tell them of your willingness to be interviewed as an expert. Let them know why you would make a good guest and what you're able to talk about. If you're pitching a TV station, try to meet in person so they know what you look like.
If you're selected to go on the air, you'll want to get some media training, which is something we offer. You'll want to maximize your "face time" and, most important, get asked back for future segments.