How to Make Twitter Count in 2011

Twitter signed up 100 million new users in 2010, according to mashable.com. Were you one of them?

The fast growth is nothing short of amazing, yet not too surprising in the new world of social media. The question you may still have is whether there's any real business value and whether it's a passing fad.

From the continued growth, it's definitely not a passing fad. It will only get bigger and become more ingrained with our daily lives.

As for whether there's any business value, especially when it comes to media relations and public relations, that depends entirely on how you use it.

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If all you want to do is send out the occasional tweet about what you had for lunch or what you watched on TV last night, you're missing out.

If, however, you want to communicate solid ideas, share interesting news stories and valuable content with others and be seen as a leader in your field, then it holds great value.

Think of Twitter as a headline service, and everyone gets to toss out their headlines for the day. It could be a headline about a service you offer, news about your firm, another "tweet" you liked or a link to your blog. All of this helps boost your exposure while giving you the chance to see what competitors and colleagues are doing.

If you need help making Twitter work for you in 2011, please give Mack Communications a call at 630-357-7552.