How to Put the Media to Sleep

Most people would like to think a press conference is a good way to generate favorable coverage for their product, company or organization. And, if you can get the Media to attend, you've got it made, right?

Well, not so fast. It's one thing to get reporters to actually cover your event. It's quite another to get them to pay attention, let alone understand what you say.

So, if you want to put reporters to sleep, here are a few tips:

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1. Use jargon and business-speak that few people outside of your industry understand. Just watch their eyes glaze over as they try to digest the buzz words that you toss around to show off your expertise.

2. Speak without prepared remarks so that you launch into long and rambling sentences that never get to your main point. Those who can wing it in front of the media are few and far between.

3. Speak about numbers, statistics and percentages rather than people. Sure, you want to talk about the growth of your company, but make it real by talking about the people of your organization and their success, not a bunch of facts and figures.

So, if you want to be dull and boring, follow our advice. Of course, you can also avoid these mistakes and be absolutely fascinating, boosting your chances that reporters will actually be interested in what you have to say.

Your choice.

To learn how Mack Communications can help you look and sound your best, contact us today!