If you hold a press conference and no one from the media attends, will it still make news? The short answer is: maybe. How can that be you might ask?
In this climate of smaller news rooms and fewer reporters, some media outlets have a hard time deciding which stories to cover. There are no-brainers, like a major announcement from the mayor, but other events are more subjective.
Your press conference simply might not be able to compete with the other stories vying for coverage on any given day. But that doesn't mean it can't make news. There are four things you can do to improve your chances of getting coverage:
So, all is not lost if no one attends your press conference. You just need to take a few additional steps to improve your chances of getting on air or into print.
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