Interpretation: the Missing Ingredient

Much of what passes as news these days is a recitation of events and what people say about them. 

In other words, a local fire causes heavy damage and a neighbor comments about the loss; the City Council passes an ordinance and a store owner comments on what it means to her; an elected official makes a speech and someone from the other party offers an opposing viewpoint.

What reporters need

While readers and listeners may benefit from comments like these, what's often missing in today's news cycle is good, effective and well reasoned interpretation of the news. Reporters are constantly on the lookout for effective thought leaders who can add a unique perspective on events or trends. The need is even more apparent when it comes to breaking news.

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Growing opportunity

This need presents an opportunity for business leaders, owners, teachers and virtually anyone who can provide valuable interpretation and perspective on a certain subject. No, it's not for everyone, but it's a growing opportunity because of the growing need for content in the mainstream media as well as online blogs and websites. 

Volunteer your expertise

So, start volunteering your expertise. Offer yourself as an expert to a local reporter or blogger who covers your industry. Send out a press release or statement with some of your comments. Offer the same comments in a blog post on your own website and then use social media to tell others about it.

Start today

Give it a try. You never know when a reporter might call and wants to interview you. If that happens, be sure to check out our tips for a successful interview.

How we can help

For more information on ways Mack Communications can help you extend your brand through thought leadership, contact us at [email protected] or call 630-357-7552.