Is Your Press Kit up to Date?

The beginning of the year is a good time to reassess your press kit to make sure all of the information is accurate. Here are a few of the more typical items that may need attention:

• FAQ page: Are the questions and answers you provide for your product or service the most appropriate? You may find a Q&A that's no longer a major concern or an issue you no longer need to address.

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• Bios: If you've had staff changes, promotions or other kinds of restructuring, you may find that names and titles no longer match. You also may need to change dates and wording so that you're no longer referring to "last year" when it actually means 2011.
• Fact Sheet: Make sure you update your data so that "customers served" or "products sold" reflect the latest statistics. You may also need to add or delete a product or service.
• Logo and branding: Did you update your logo, letterhead or tag line? Your press kit materials all need the new look as well. 
• Contact information: Make sure names, titles, email addresses and phone numbers are all up to date. 
  

You may also want to add new press clippings or photos to your kit to reflect the strength of your past media coverage. These are pretty simple yet often overlooked changes that any company or organization need to make each year. And remember, these changes should be made to both your printed press kit as well as your electronic press kit.
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