Are you in a rut when it comes to the words you use in a press release or statement? You may be and don't even realize it.
Take this article about overused buzz words in press releases. A special website that analyzes press releases found that "leading" and "solution" were the words that were used most often. Other overused terms include "great," "unique" and "best."
Sure, it's tempting to argue that those words may be just the right ones to convey your message. But, can't we at least try to be a little innovative? Sorry, "innovate" also ranked high on the list of overused words.
The "solution" here is to at least recognize the problem. Then, you have a chance to overcome the problem. Being aware of the issue is half the battle. Then, stretch yourself. Take an extra moment to find something other than "dynamic" or "premier." It just might lead you in a new direction.
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