Mastering the non-verbal part of the interview

There's more to what you say than just your words

So, you're fortunate enough to secure a live interview on your local television station. There's more involved than the key message points you need to deliver.

​You also need to think about how you appear on camera.

When it comes to eye contact, you're going to want to focus primarily on the host. Don't try to speak to the camera. Relax and talk to the interviewer as if you're having a friendly conversation.

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Sit at the edge of your chair and keep your back straight in order to maintain good posture. That keeps you looking alert and engaged, and it also enhances breath support which helps you to project your voice.

Avoid large hand movements and gestures. Better to use your facial expressions to emphasize your points than to gesture wildly.

Speaking of facial expressions, make sure they match the tone of what you're saying. An inappropriate smile or frown can counter whatever message you're trying to communicate.

You can see that there's more to what you say than just your words. Paying attention to the small details like these will enhance your credibility and bolster your message.

mackcommunications.com | twitter: @mack_comm