New iPad 2 Creates Buzz, Opportunity

Apple's new iPad 2 seems to leave most analysts reasonably impressed. There are still a few technical issues that don't sit well with everyone (no USB port) and they didn't cut the price, but the new, sleeker tablet PCs will still probably fly off the shelves this spring. For a more detailed product review, click here.

The real question when it comes to public relations and media relations strategy is how to take advantage of it.

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As we said in an earlier post, more and more of the content for tablets will likely feature photos, graphics and plenty of video. If you think YouTube is busy now, just wait. We can see a variety of new product videos and demos in the mix as more and more media firms turn their attention to content designed just for iPads and their look-alikes.

People will increasingly become consumers of rich media and will be able to share that content more easily. That means ideas and issues will spread more quickly, including press releases and multi-media releases. Our guess is the full impact of this will be felt in the 2012 Presidential campaign.

It's not too late to join the fun.