At the foundation of a fair and open government is transparency. Clear communication between the government and constituents leads to greater public trust, civic engagement, and effective policies. This is where the public affairs part of public relations comes in.
Social media and the internet make it easier than ever for local governments to keep their constituents informed. Unfortunately, however, we find that many governmental units are still stuck in the last century. Many also cling to the instinct of no news is good news, putting out press releases only in crises.
Building a basic online presence and relationship with the media, however, can do wonders for a governmental body’s public image and relationship with citizens. Here are our top three tips for local governments to better their transparency efforts: