Image: Crain's Chicago Business
When your industry is under attack, hiding from the media may seem like an attractive defense, but removing yourself from the conversation only gives more power to your assailants. Case in point is Chicago’s three largest beer distributors caught up in an investigative story by Crain’s Chicago Business.
Crain’s said, “Mirroring the practices of Chicago politics, the city’s beer marketers engage in pay-to-play, exchanging cash and freebies for tavern taps.” As you probably know, pay-to-play is no joking matter in Illinois.
Everyone from brewers to bars and distributors was implicated in the report. Those who declined or were unprepared to comment gave more credibility to their opponent’s position and opened themselves up to speculative assumptions.
Any reporter worth his salt wants to appear fair and even-handed by telling all sides of a story. If you’re not making your case, someone else will make it for you.