Ten Top Reasons to Issue a Press Release

If one of your media relations New Year's resolution is to issue more press releases this year, you might be wondering just when is a good time to send out a press release? The usual response is something like, "When you have something to announce to the public." 

True enough, but how do you know when that "something" is newsworthy? Frankly, it's tough. News judgment is going to differ from editor to editor. But, if you think that enough clients, customers and investors would benefit by knowing what you have to say, you're on the right path.

To give you a little more inspiration, here are 10 reasons to issue a press release. Ponder each of these in the context of your business or organization to see how they can apply to you:

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1. A new service or product
   
2. A price cut or policy change
   
3. A promotion or new hire
   
4. A groundbreaking or ribbon cutting
   
5. A new client
   
6. An award your firm or an employee has won
   
7. Outside charitable work performed by one of your staff
   
8. Special anniversary for your organization (10 years in business)
   
9. Your new membership in trade groups or professional organizations
   
10. Public appearance or speaking engagement (and a summary of what you said)
    

You can see that there are really more than 10 ideas here, so it should be easy to let your imagination flow and come up with several more possibilities. Each one presents an opportunity for press coverage.

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