The Why Factor

Why do reporters want to know why?

Reporters often ask the "why" question even after you've given what you consider to be a thorough explanation or response. but, the problem usually is not that the reporter isn't listening or doesn't get it. The reason for the continued follow ups is to hear you explain it.

In other words, by asking "why" have you launched a major expansion or started a new project, the reporter wants to hear a little more detail for his or her story. Reporters are after color to fill in the blanks.

A reporter may be looking for the story within the story or behind the story. ​

A reporter may also be looking for the story within the story or behind the story. They may be curious about the timing of the announcement or the cost of the project.

It's also quite possible the reporter is looking for a shorter sound bite and hopes that by asking "why," you'll be a little more succinct in your response.

So, don't be surprised or put off by a little digging on the part of the reporter. It just may lead to more coverage down the road.

Mack Communications | Twitter: @mack_comm