The question of how best to pitch a journalist came up again recently at a gathering of public relations professionals. We listened to a panel of editors and, in one case, a broadcast journalist, explain how they liked to be approached about a possible story.
In a nutshell, each one had a slightly different take. No two reporters or editors handle their jobs in the same way, although they had some points in common.
What that means for telling your story to the media is that you'll want to avoide a cookie cutter, one size fits all, approach. Some reporters will take phone calls. Some will not. Most like email, but are quick to point out that they over deluged with so many emails each day that they cannot carefully consider each one.
So, here are a few key takeaways:
What about you? What have you found helpful when trying to pitch a story?
Mack Communications | Twitter: @Mack_Comm