Difficult situations often produce the wrong response when it comes to media relations and crisis communications. The instinct to run and hide just won't cut it.
Your long term success will hinge on how well people see you as forthcoming. People judge character. They want to see someone who can be trusted, someone they can believe, someone they see as doing everything possible to fix the problem.
Tell the truth, to the extent that you can. If there are details you're not allowed to discuss, explain why.
In a nutshell: do the right thing.
That includes responding in a timely manner.
Mack Communications | @mack_comm