Year End is Perfect Time for Press Release

Wondering if you can generate a little news or extra publicity over the next few weeks? It may be easier than you think.

This is the time of year that is not only a typically slow period for many journalists (see our previous post), but it's primed for news that highlights issues, trends and "best of" stories about the year that's coming to a close.

Take the opportunity the calendar gives you to beef up your public relations and media relations and consider a press release that looks back at your company's accomplishments, milestones or results. You can also offer your perspective on the news that you and others within your industry have faced over the previous year.

Here are a few examples of the kinds of press releases that work well at the end of the year:

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1. "Best of" or "Year's Best" of (your company, industry, etc).
2. A Top Ten List (trends, stories, events).
3. A "Year in Review" Release.
4. A "Must read" list of the past year's books you can recommend in your industry.
5. Top Tips for wrapping up the year or preparing for next year.

Thanks to David Letterman, we're used to lists. In fact, we gravitate to stories built on lists because they're fun, easy to follow and often contain helpful information we can put to use right away in our own lives. With the help of social media, these are the kinds of stories people will blog and tweet about, generating even more exposure for your company or brand.

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