Media advisories are a well known tool to alert members of the media to an upcoming news event. It could be a press conference, an interview opportunity with an expert or a ribbon-cutting ceremony.
Advisories are typically matter of fact -- who, what, when, where, etc. What you may not realize is that advisories that offer a short video can maximize your chances of generating interest. Here are just three reasons.
The value of video is worth exploring for your next advisory or press release. It's a tool every company or organization should consider in communicating with the media.
Learn more about how Mack Communications can help you with video.
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