Are You Using Video?

Media advisories are a well known tool to alert members of the media to an upcoming news event. It could be a press conference, an interview opportunity with an expert or a ribbon-cutting ceremony.

Advisories are typically matter of fact -- who, what, when, where, etc. What you may not realize is that advisories that offer a short video can maximize your chances of generating interest. Here are just three reasons.

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1. A video cuts through and gets the editor's attention. A video is different, and typically people are curious enough to click on the link to see just what it is you've produced.
   
   
2. An effective video allows a reporter or editor to see and hear the expert or spokesman in action. They get a sense of how they look on camera, and how well they speak.
   
   
3. A good video also can add clarity to the subject and help the media understand the relevance and importance of a story. You can include text, graphics and images to help educate a reporter.
   

The value of video is worth exploring for your next advisory or press release. It's a tool every company or organization should consider in communicating with the media.

Learn more about how Mack Communications can help you with video.

About Mack Communications