You may be tempted to pitch your latest widget as a great subject for a media interview. It's a new product that will do wonders, you think. That's the wrong approach.
When it comes to effective media relations and public relations, stop thinking about the product or your company. Stop thinking about YOU.
Think, instead, about the viewers, listeners or readers of the media you're trying to reach. What do they think? What do they need? What are they most interested in learning? Put yourself in their shoes. Here's why.
When you think that way, you start coming up with solution-oriented nuggets of wisdom that you can share; tips and how-tos that may never occur otherwise. Your story almost naturally becomes more compelling.
It's a bit like selling that new car by showing what it looks like climbing a hill or plowing through snow. You can talk about features all you want, but until you show what it can do for them, consumers may not care.
So, when it comes to you next media pitch, consider who will benefit from your story. Show them how they'll benefit. And you just may get more coverage.
Follow us on Twitter.